Born in Poland, Wiktor Gniewek started modelling at the age of 22 when he came to Dubai, and received a great response from international fashion brands, having worked with Louis Vuitton, Dior, Ralph Lauren, Ted Baker and Hackett.
He participated in regional fashion shows including Dubai Fashion Week, Ed Hardy Dubai, Harvey Nichols and Saks Fifth Avenue; and appeared in some of the region’s best men’s publications such as The Rake, Esquire and Alpha – the Gulf News men’s monthly magazine.
With a passion for table tennis, Wiktor played for the Polish National Table Tennis Team when he was younger, and in Dubai became a founding member of the Dubai Table Tennis Academy, becoming a certificated coach and table tennis celebrity in the UAE. In 2013, he started a cooperation with SPiN Dubai and the community initiative Ping Pong Dubai.
Using his experience in the fashion world, in 2010 together with his sister Karolina, Wiktor created the Polish fashion brand POCA & POCA, and today has a dedicated boutique at the Galeries Lafayette Dubai, becoming one of the most admired and promising emerging fashion brands in the world.